FRANCIA HACES
Founder & CAIO, Hacestek International
AI Visibility Strategist • Global Tourism Executive • AI Speaker
AI Visibility Strategist • Global Tourism Executive • AI Speaker
"AI is reshaping how travelers choose. Identity now determines which brands are recognized and trusted."
About Francia
Francia Haces is the Founder & CAIO of Hacestek International and a former global marketing executive with 20+ years leading strategy across tourism, hospitality, and travel-tech. She helps leaders understand how AI influences what people notice, trust, and choose, often before they realize a decision is happening.
Her work focuses on helping brands and leaders show up clearly and consistently as AI plays a growing role in shaping visibility and choice. She helps organizations clarify who they are and how they show up, so they are easier for people, and AI, to understand and trust as AI plays a bigger role in decisions.
Signature Talks
How People Choose Now: AI Visibility, Identity, and the New Rules of Influence
AI has changed how travelers form intent, evaluate credibility, and make decisions long before a search begins.
This keynote explains how AI interprets identity, why strong travel brands are still being misread, and which visibility and identity signals determine who gets recognized, trusted, and chosen in AI-driven environments.
This keynote explains how AI interprets identity, why strong travel brands are still being misread, and which visibility and identity signals determine who gets recognized, trusted, and chosen in AI-driven environments.
Her AI-dentity in Motion: AI Visibility for Women in Leadership
AI now interprets leadership identity long before people do.
This keynote shows how modern AI systems read confidence, credibility, tone, and presence, and how these identity signals shape visibility and opportunity for women in travel, hospitality, and executive leadership roles.
This keynote shows how modern AI systems read confidence, credibility, tone, and presence, and how these identity signals shape visibility and opportunity for women in travel, hospitality, and executive leadership roles.
Leading in the Age of AI Decisions: What Every Executive Must Know Now
AI no longer supports decisions, it initiates them.
This keynote explains how AI systems assess leaders, shape organizational judgments, and influence outcomes in strategy, governance, hiring, partnerships, and stakeholder trust. Executives learn the new decision architecture, the identity signals AI uses to evaluate authority, and the shifts required to lead effectively long before the meeting begins.
This keynote explains how AI systems assess leaders, shape organizational judgments, and influence outcomes in strategy, governance, hiring, partnerships, and stakeholder trust. Executives learn the new decision architecture, the identity signals AI uses to evaluate authority, and the shifts required to lead effectively long before the meeting begins.
What Audiences Gain
- Clarity on how AI interprets identity, trust, and relevance in travel and hospitality.
- A structured way to think about AI visibility and how it affects who gets seen, cited, and chosen.
- Insight into the new mechanics of traveler intent and AI-mediated decision-making.
- Concrete areas to adjust in brand identity, positioning, and messaging so AI systems interpret the brand more accurately.
- A grounded, human-centered perspective on leading through AI-driven change without hype or technical overwhelm
Perfect For
- Travel, tourism, and hospitality executives preparing for AI-driven discovery.
- Corporate leadership teams navigating AI-mediated decision-making.
- Conferences focused on relevance, visibility, and the future of customer choice.
- Marketing and brand events exploring identity, influence, and AI visibility.
- Women in leadership forums across travel, tourism, and executive industries.
Authority Snapshot
Senior Global Leadership
20+ years leading strategy across tourism, hospitality, airlines and travel technology in the U.S., LATAM, the Caribbean, and Europe.
AI Educator and Strategist
Certified AI educator who teaches leaders how AI interprets identity, relevance, and authority in modern decision systems.
AI Visibility Frameworks & Applied Insights
Creator of Hacestek IgnAIte™, AI Visibility Now™, and VibeCodeTravel™ methodologies, drawing on applied testing across major AI engines.
Trusted Speaker
Recognized for breaking down complex AI concepts into clear, practical guidance for leaders across travel, tourism and hospitality.
Professional Track Record - Trusted by:
Francia’s career spans executive leadership roles across airlines, travel technology, luxury hospitality, and national tourism boards. She has led strategy in the U.S., Mexico, the Dominican Republic, and the Caribbean, advising C-suite teams on digital transformation, brand positioning, and modern visibility.
She is known for translating human behavior and identity evolution into practical AI visibility strategy. Her frameworks support organizations seeking to remain relevant, visible, and accurately represented in an AI-driven marketplace.
TESTIMONIAL
Francia is a clear, confident speaker who brings structure and reassurance to conversations about AI. Her AI Foundations presentation was energetic, well-paced, and supportive, helping participants move from hesitation to action. She creates an environment where learning feels achievable, and progress feels possible. If you have a chance to work with her, I highly recommend!
-Michelle Muncy-Silva
Invite Francia to Your Next
Keynote or Workshop
If your audience needs clarity on the shifts redefining leadership and the future of travel, Francia brings two decades of industry wisdom and a clear, accessible way of teaching how AI interprets identity and relevance. Her sessions offer grounded insight, perspective, and practical direction for leaders preparing for what comes next.
Scan for Speaker Kit